How does one fight taboos and stigmatization? In my opinion and experience; humour is the best way to do so. When designing this package I knew to think about the primary target audience (84% of buyers are young males) and what kind of humour catches their attention.
variety
Canada day special edition
Ribbed pack back
ribbed pack front
Package under the sleeve
Sleeves
Objective
Create an eye-catching and fun package design for condoms that lift the stigma and stimulate purchasing decisions within a younger target audience.
Solution
In the end, a new condom brand was born - 4SKIN. The name implies comfortable thinness, and the package design is playful with a sense of humour. The tube shape is rarely seen in the condom market, sits in your hand nicely, and yes it looks and feels exactly like you thought it would. Funny puns on the special edition package act as an extra prompt to motivate customers to make a purchase. And when you have already bought something, why not use it?